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Product Psychology Masterclass

1. From UX to Growth Design: 5 principles to multiply your value

• Define: Growth designer is a full-stack Product designer who knows how to connect user needs to business goals, validate assumptions, and achieve impact on business metrics.
• Return On Investment (ROI) is important in 2023: How to deliver business value with fewer people, less time, less confidence, and higher uncertainty.
• the value of funnel-based growth (Acquisition, Retention, Monetisation)
• 5 principles of Growth design to multiply your value

2. The emergence of the growth designer

The emergence of the growth designer